ABOUT

Alex & The Own Rooted Team

Line of decorative string lights against a black background.
Line of decorative string lights against a black background.

Own Rooted was built on the belief that the best wine brands aren't discovered. They're strategically placed, consistently represented, and backed by people who genuinely believe in what's in the bottle.

People clinking wine glasses in a celebratory toast in a wine store or bar.
A woman with curly dark hair smiling, sitting on a couch, holding a glass of red wine, wearing a black top, a gold necklace, and a watch, with patterned pillows and artwork behind her.

Background

Alex Sarovich is the founder of Own Rooted Hospitality. An Advanced Sommelier through the Court of Master Sommeliers, she was named VinePair's Sommelier of the Year in 2023, co-hosts the Great American Wine Tour on VinePair, and sits on the Batonnage Board and has been featured in Forbes, Decanter, Wine Enthusiast, and the North Bay Business Journal's 40 Under 40 as ‘One to Watch.’

She spent fifteen years inside the rooms where wine reputations are made. As a sommelier at SingleThread and Attica Melbourne, both World's 50 Best, and as Wine Director at Little Saint Healdsburg and part of the opening task force team at Appellation Healdsburg, she developed a firsthand understanding of what makes a wine worth championing and what it takes to build a program around it.

What she brings to every client isn't just a contact list. It's fifteen years of knowing what a story needs to land, which opportunities are worth the investment, and what the market is actually ready for, grounded in data and a genuine obsession with what's coming next in the industry.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”

- Maya Angelou

The team

The people in your corner.

When you hire Own Rooted, you're not hiring a one-person shop. You're getting a team of specialists who each bring a level of depth that most boutique firms can't match.

  • A smiling woman with curly brown hair seated on outdoor stairs, holding a glass of red wine.

    Lenka

    HEAD OF EVENTS & PARTNERSHIPS

    Master of Wine candidate, formerly of SingleThread (World's 50 Best). Lenka leads all private experiences and event staffing, bringing a three-Michelin-star standard of hospitality to every table she sets.

  • A woman with short, curly black hair, glasses, and red lipstick, sitting on a dark blue sofa with cream cushions, in front of a floral wall mural, wearing a teal velvet top and gold jewelry.

    Sabrina

    OPERATIONS MANAGER

    The executor. Sabrina manages client communications, handles wine award submissions, produces email marketing campaigns, and keeps every moving piece on schedule. She's usually the first person our clients hear from.

  • Person selecting a bottle of wine from a wooden wine rack in a store.

    Kaila

    PR DIRECTOR

    Kaila leads media relations and press outreach, backed by deep industry knowledge and a strong network across wine, food, travel, and lifestyle media. She holds a WSET Level 3 Award in Wine and an MBA in Wine Marketing & Management from INSEEC in Bordeaux, and splits her time between New York City and the San Francisco Bay Area..

We work with a handful of producers at a time. We leverage our relationships and credibility with every single one. That's why we're selective, and why the relationships last.

Inquire here →