Growing exceptional wine brands. Facilitating meaningful experiences.
Sales, press, immersive events, and brand strategy for independent producers at every stage. Led by VinePair's 2023 Sommelier of the Year.
Own Rooted Hospitality
Exceptional wine deserves to be in the right rooms. That is what Own Rooted Hospitality was built for.
We work with a select collection of independent, farming-conscious producers who share a common thread: a genuine connection to the land, a commitment to craft, and a story worth telling. We only take on brands we believe in. That selectivity is what makes every introduction we make actually matter.
Our work spans sales, PR, brand strategy, and immersive experiences for wine brands, private clients, and corporate groups. Every door we open and every experience we produce is backed by 15 years of relationships built at the highest levels of the industry.
WHO WE ARE
Alex Sarovich, Founder & CEOAlex Sarovich is the Founder and CEO of Own Rooted Hospitality and VinePair's 2023 Sommelier of the Year. She built her career at two of the World's 50 Best restaurants, SingleThread Farms in Sonoma County and Attica in Melbourne, before founding ORH to put that same standard of excellence to work for independent wine producers. She is an Advanced Sommelier with the Court of Master Sommeliers, a board member of Batonnage, and a speaker on wine, mentorship, and hospitality. Her work has been featured in Forbes, Vogue, Wine Spectator, and the Wall Street Journal.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Maya Angelou
WHY HOSPITALITY?
At the heart of every exceptional wine experience lies true hospitality: the art of making people feel genuinely seen and cared for. We believe that without this fundamental human connection, even the finest wine loses its magic. This philosophy guides everything we do, from how we nurture brands to how we create moments that matter. Especially for the next generation of wine enthusiasts, an authentic connection transcends product alone. That's why Own Rooted Hospitality doesn't just deliver expertise; we cultivate relationships that transform wine from a beverage into an experience worth remembering.
OUR OFFERINGS
Immersive
Wine Experiences
For brands, private clients, and corporate groups. Wine experiences designed to do something traditional tastings cannot: make people feel something. Whether that is an intimate dinner for eight, a large-scale brand activation, or a sensory session for a leadership team, every experience is built around genuine presence, and the kind of hospitality people remember long after the last pour.
Wine
Consulting
For restaurants, hotels, and wine programs. Wine list development, beverage program audits, staff training, and SOP buildouts led by a sommelier who has run programs at some of the world's most recognized restaurants. If your program is underperforming, misaligned with your brand, or simply needs a fresh set of expert eyes, this is where to start.
Brand
Partnerships
For wine producers ready to grow.
We become the strategic partner your brand has been missing. Sales outreach, PR, press relationships, marketing, and brand positioning are handled by someone who has spent 15 years building the relationships that make this work. We represent a select roster of producers we genuinely believe in and work on retainer, so the focus stays deep, not wide.
BRANDS THAT ROOT WITH US
What Our Clients Say:
“I find Alex’s views to be refreshingly original, pragmatic, well-reasoned, and insightful.
Your lack of pretention and absence of arrogance make you rather exceptional for someone who has already reached the pinnacle of their field. You are a rarity, "
— Jonathan
“Alex is a strategic partner in so many ways.
She thinks big picture and is helping to support the launch & longevity of the brand and business, versus quick hits. She's a top-notch taster and offers incredible advice on how to describe and promote our product to consumers and trade. We have had great success with her on our side in the areas of distribution, marketing consultation and event activations. She's sharp, connected and a pleasure to work with!”
— Jennifer Kimpe, Rue De Rêve
“You didn’t just exceed my five guests AND MY expectations, you blew them out of the water.
Not only did you look after all of the logistics for us in the most professional manner but you added a touch of creativity that was a wonderful surprise. Your curation was a real treat for us and well appreciated that you went the extra mile. brilliant ! I would be happy to use your services anytime.
— Divyesh
Ready to work together?
Whether you are a wine producer looking for a strategic
partner, a sommelier wanting to discover what we are
currently representing, or an event lead looking for an
Experience worth remembering, we would love to connect.
