For ProducersWe build the brands people ask for by name.
Own Rooted is a wine PR and experiential marketing firm based in Sonoma County. We partner with independent producers who are done being the best-kept secret in wine.
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25+
Wholesale placement leads generated through our personal relationships, across accounts including Montage Healdsburg, Lazy Bear, and Chase Center.
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84M
Media reach generated from a single curated press and trade event.
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$778K
In earned media value generated from that same event.
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20+
Experiential brand activations produced across hospitality, trade, consumer, and media audiences.
THe reframeGetting placed is not the same as getting chosen.
More accounts, a better rep, a distributor. Every producer asks for these, and they matter. But placement puts your wine on the shelf. Recognition is what keeps it there.
WHAT YOU THINK YOU NEED
A sales rep.
More accounts.
A distributor.
A bigger PR list.
What you actually needA story buyers remember. Relationships that pick up the phone.
Experiences that turn tasting into loyalty.
Demand that makes every account easier to win.
The ecosystemSales are the outcome, not the strategy.
An event introduces your wine to the right buyer. That relationship earns the placement. The placement gives press something to write about, and the coverage gives your distributor a reason to sell. Each piece of the work sets up the next one.
This is why we don't sell services in fragments. PR without relationships is volume. Events without follow-through are expensive dinners. Together, they build something no single service can: a brand people ask for by name.
A distributor can put your wine on a list.
Only demand keeps it there.
Experiential Marketing
We maintain a full marketing calendar of events across the country, and we know which ones actually move product, because we've tracked every bottle sold and every email captured at every event we've ever attended. Coachella VIP Rose Garden. Nantucket Food & Wine. Healdsburg Food & Wine. Grapes & Goods San Francisco. We put your brand in the right rooms, with the right people, at the right moment.
What separates experiential from event sponsorship is the follow-through. We debrief every event with detailed recaps and data, so the next decision is informed by the last one.
SERVICE INCLUDES:Annual marketing calendar review and event strategy
Event selection, participation logistics, and on-site presence
Post-event recaps: bottles sold, email signups, estimated ROI
New-to-market event access and curated pop-up opportunities
Coachella, Nantucket, Healdsburg Food & Wine, and more
Wine PR
We pitch from the inside. Having written for wine publications, built award-winning programs, and been on the receiving end of pitches ourselves, we know what makes a story land. We cultivate the media relationships that matter and bring a level of editorial craft that goes well beyond a press release. A single curated press and trade event generated $778K in earned media value and 84 million in media reach.
SERVICE INCLUDES:Strategic media pitching tailored to each story and publication
Press releases, editorial pitches, and quote facilitation
Active relationships with trade press, lifestyle editors, and wine media
Earned media tracking with ad-spend equivalent valuation
Monthly press reporting and coverage recaps
Introductions & Access
A warm introduction from someone the sommelier already trusts is worth more than a hundred cold emails. We have relationships with buyers, restaurateurs, and beverage directors across the country, and we use them to open the right doors at the right time. You bring the wine. We make sure the right person is already expecting your call.
Every engagement also includes a strategic layer grounded in real market data: the SVB State of the Wine Industry report, Nielsen IQ consumption trends, distributor behavior across markets, and beverage director list-building activity. Your strategy is shaped by what the market is actually doing.
SERVICE INCLUDES:
Warm introductions to target restaurant and hotel buyers
Trade document preparation: pricing sheets, wholesale setup guidance
Curated buyer relationships across on-premise and off-premise accounts
Access to Own Rooted's preferred vendor network
CLIENT RESULTS
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A single event relationship generated a 75-case wholesale order placed on the spot.
HIGH-VISIBILITY PLACEMENT
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Luxury brand partnership secured at the V Foundation Sonoma Epicurean Gala at Montage Healdsburg.
BRAND PARTNERSHIP
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A single event relationship generated a 75-case wholesale order placed on the spot.
WHOLESALE RESULTS
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A first-generation winemaker introduced to a James Beard Foundation event audience and three key on-premise buyers in a single evening.
TRADE INTRODUCTION
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A small-production Sonoma producer generated a 300% increase in DTC inquiry volume within 30 days of a national media placement.
DTC GROWTH
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A regional producer with no prior press coverage landed placements in two national outlets within the first six months of partnership.
EARNED MEDIA
How we structure our workWe meet you where you are.
And build from there.
Every engagement begins with The Discovery: a paid diagnostic that assesses where your brand stands, where the opportunities are, and what the strategy should be before any retainer work begins.
We find the right fit
We review your intake, get on a call, and walk through what we're seeing. If the fit is right on both sides, we prescribe the level of partnership that makes sense for where you are right now.
You apply
Complete our intake questionnaire covering your brand, production, distribution, and goals. The detail you share shapes the conversation we're able to have.
We build the foundation
Once you're in, we begin The Discovery: a paid diagnostic that assesses your brand's current position, narrative clarity, and opportunity landscape. It builds the strategic foundation everything that follows is built on.
Applications are reviewed on a rolling basis. We take on a limited number of new clients each year.