For Producers

We build the brands people ask for by name.

Close-up of a black background with white, intertwined, curving lines.
Close-up of a black background with white, intertwined, curving lines.

We help great small wines find their people. We work with family-owned, women-owned and farming-conscious wineries in Sonoma, Napa and beyond, and for the brands we take on as partners, we put our relationships, our palates and our reputation behind them. Most start with our Channel and Pricing Intensive, then move into Market Readiness for sales materials and wholesale pricing, and the Brand Growth Partnership for wine PR, partnerships and strategy.

A woman with curly black hair wearing a black top and gray striped skirt stands in front of a wooden cabinet, pouring red wine into a glass she holds. The cabinet behind her contains plants, glassware, and decorative items. 
The reframe

Getting placed is not the same as getting chosen.

More accounts, a better rep, a distributor. Every producer asks for these, and they matter. But placement puts your wine on the shelf. Recognition and emotional connection create desire and actively sell the wine.

WHAT YOU THINK YOU NEED

A sales rep.
More accounts.
A better distributor.
A bigger PR list.

What you actually need

A story buyers remember. Relationships that pick up the phone.
Experiences that turn tasting into loyalty.
Demand that makes every account easier to win.

The ecosystem

Sales are the outcome, not the strategy.

An event introduces your wine to the right buyer. That relationship earns the placement. The placement gives press something to write about, and the coverage gives your distributor a reason to sell. Each piece of the work sets up the next one.

That’s why our work builds step by step. First, our Channel and Pricing Intensive finds where your wine actually makes money. Then Market Readiness gets you ready to sell, with the materials and wholesale pricing buyers expect. Then the Brand Growth Partnership gets you seen, through wine PR, partnerships and the right introductions. Each step sets up the next one.

Diagram showing overlapping circles labeled 'Story,' 'Presence,' and 'Relationships,' with 'Demand' at the center. 'Story' includes 'Wine 'n' Press,' 'Presence' includes 'Events' and 'Experiential,' and 'Relationships' includes 'Introductions' and 'Trade.'

A distributor can put your wine on a list.
Only demand keeps it there.

  • A man with a beard smiling at a wine tasting event with bottles of wine, glasses, and wine openers on the counter, and a warm, modern interior with wooden accents and other guests in the background.

    <autoplay speed=10></autoplay>"They don't just do the usual PR thing. They become your partner."

    Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.

    — KEN BLAIR, MERRIAM VINEYARDS GM

  • Woman with dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles and glasses

    "We've had such a positive experience working with Own Rooted Hospitality."

    Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.

    — JOY FINN, MASCARIN FAMILY WINES

  • Two women, one with dark hair wearing a pink jacket and colorful pants, and the other with blonde hair wearing a beige vest, celebrating in a vineyard with green grapevines and a blue sky, holding a champagne bottle and glasses.

    "One of the most impactful relationships in Dancing's journey."

    Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.

    — LAUREN RUSSELL, DANCING SONOMA

  • A woman in a green dress and beige cardigan holding a glass of white wine, standing on a porch with outdoor furniture and lush greenery in the background.

    "A strategic partner in so many ways."

    Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.

    — JENNIFER KIMPE, RUE DE RÊVE

How we work together

Three ways to work with us, in the order most wineries take them.

Channel and Pricing Intensive

Delivered in two weeks

For wineries wondering whether their pricing and strategy are really working. We look at every wine in every channel (DTC, club and wholesale) and deliver a report built on your real numbers, so you know exactly where to focus. Most of our partnerships begin here.

Channel & Pricing →

Market Readiness

6-month project

For new wineries getting ready to sell, and established brands whose materials and systems haven’t kept up. We get you market-ready with the tools to close: pricing built into a real sales process, a distributor deck, sell sheets, tech sheets and a data-backed plan to grow your brand.

Market Readiness →

Brand Growth Partnership

Our signature PR partnership

Wine PR, brand collaborations and strategy for wineries in this current market. Whether you’re doing it all yourself or leading a team, we bring you into our world: the writers, tastemakers, sommeliers, buyers and brands we know personally, a team that has poured at the highest level, and a plan we’re accountable to.

Brand Growth →

CLIENT RESULTS

  • A single event relationship generated a 75-case wholesale order placed on the spot.

    WHOLESALE RESULTS

  • A $200 retail activation extended brand visibility to an audience of 81,000+ through one organic influencer relationship.

    BRAND VISIBILITY

  • A single email we wrote and built for an established ORH brand brought in $8,000 in direct sales.

    DIRECT SALES

  • A first-generation winemaker introduced to a James Beard Foundation event audience and three key on-premise buyers in a single evening.

    TRADE INTRODUCTION

  • 20 strategic brand activations generated 25+ wholesale placement leads across restaurants, retail, and luxury hospitality, building meaningful market presence.

    MARKET GROWTH

  • A regional producer with no prior press coverage landed placements in two national outlets within the first six months of partnership.

    EARNED MEDIA

NOT READY FOR DONE-FOR-YOU SUPPORT?

Join The Own Rooted
Collective.

Our live 8-week group program helps wine producers build the sales materials, systems, and pitch they need to sell their wine, with Alex and Lenka in their corner along the way.

You’ll learn what buyers are actually looking for, get direct access to people working across the wine trade, and build practical tools you can keep using long after the program ends.

Join the waitlist for first access to the founding cohort.

Join the collective waitlist