For Producers

Be ready before the buyer asks.

Close-up of a black background with white, intertwined, curving lines.

Market Readiness gives small wineries, new and established, the systems and tools to stop leaving money on the table: pricing built into a real sales process, a distributor pitch deck, sell sheets, tech sheets and a data-backed plan to grow your club. Six months at $2,500 a month.

A woman with curly black hair wearing a black top and gray striped skirt stands in front of a wooden cabinet, pouring red wine into a glass she holds. The cabinet behind her contains plants, glassware, and decorative items.

Who it’s for

A buyer asks for a tech sheet and you don’t have one. A distributor wants a deck by Friday. A great tasting ends with “let’s follow up,” and then harvest happens. What we see most often isn’t a wine problem. It’s a follow-through problem. Market Readiness gives you the systems so every lead gets a next step, and no sale quietly slips away.

And if you’ve been at this for years? The market has changed, even if your wine hasn’t. Buyers expect different materials, clubs need a reason to stay, and the story that worked ten years ago might need a refresh. Market Readiness gets an established brand ready for the market it’s selling into now.

WHAT YOU GET

A wholesale sales process with the right pricing built in, so every lead gets a next step and a follow-up

Our sales framework, so every account conversation goes the same smart way

A distributor pitch deck, plus recommendations on which markets to go after

A trade sell sheet and a brand one-pager

Up to five tech sheets, with tasting notes from an Advanced Sommelier

Two custom printed pieces for your events

A data-backed club growth plan

A critics and competition strategy, with two submissions

A monthly marketing calendar and a monthly call with our team

We start from your Channel and Pricing Intensive, so everything is built on the right numbers. Here’s how the six months run:

Six-month list:

Month 1: your sales framework, trade sell sheet, tech sheets and brand one-pager
Month 2: two custom printed pieces for your events
Month 3: your critics and competition strategy, plus two submissions
Month 4: your wholesale sales process, with your pricing built in
Month 5: your distributor pitch deck, and a checkpoint against where you want to be
Month 6: your club growth plan

Every month includes a one-hour call and an updated marketing calendar.

How it works

Investment

$2,500 a month for six months ($15,000). Start within 30 days of your Intensive and take $1,000 off.

"A strategic partner in so many ways."

Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.
— JENNIFER KIMPE, RUE DE RÊVE

For Rue de Rêve, positioning and sell sheets led to a partnership with Skurnik, 10+ placements and 100+ cases sold.

Questions

Do I need the Intensive first?

We strongly recommend it. Beautiful materials with the wrong prices on them don’t help anyone.

Can I buy just one piece?

Soon! Tech sheets, sell sheets and pitch decks will be in our shop this fall.

We’ve been around for years. Is this for us?

Absolutely. Some of our best Market Readiness work is with established brands whose wine is great but whose materials, pricing and club haven’t kept up. We refresh what’s there and build what’s missing.