For Producers

We build the brands people ask for by name.

Close-up of a black background with white, intertwined, curving lines.
Close-up of a black background with white, intertwined, curving lines.

Own Rooted is a business development firm for family-owned wineries. We specialize in business development, strategic advisory, new product launch, wine PR, and experiential marketing. We partner with producers who are done being the best-kept secret in wine.

A woman with curly black hair wearing a black top and gray striped skirt stands in front of a wooden cabinet, pouring red wine into a glass she holds. The cabinet behind her contains plants, glassware, and decorative items.

  • 150+

    Wholesale leads generated through our personal relationships, across accounts including Montage Healdsburg, Lazy Bear, and Chase Center.

  • 84M

    Media reach generated from a single curated press and trade event.

  • $778K

    In earned media value generated from that same event.

  • 75+

    Experiential brand activations produced across hospitality, trade, consumer, and media audiences.

THe reframe

Getting placed is not the same as getting chosen.

More accounts, a better rep, a distributor. Every producer asks for these, and they matter. But placement puts your wine on the shelf. Recognition and emotional connection create desire and actively sell the wine.

WHAT YOU THINK YOU NEED

A sales rep.
More accounts.
A better distributor.
A bigger PR list.

What you actually need

A story buyers remember. Relationships that pick up the phone.
Experiences that turn tasting into loyalty.
Demand that makes every account easier to win.

The ecosystem

Sales are the outcome, not the strategy.

An event introduces your wine to the right buyer. That relationship earns the placement. The placement gives press something to write about, and the coverage gives your distributor a reason to sell. Each piece of the work sets up the next one.

This is why we don't sell services in fragments. PR without relationships is volume. Events without follow-through are expensive dinners. Together, they build something no single service can: a brand people ask for by name.

Diagram showing overlapping circles labeled 'Story,' 'Presence,' and 'Relationships,' with 'Demand' at the center. 'Story' includes 'Wine 'n' Press,' 'Presence' includes 'Events' and 'Experiential,' and 'Relationships' includes 'Introductions' and 'Trade.'

A distributor can put your wine on a list.
Only demand keeps it there.

  • A man with a beard smiling at a wine tasting event with bottles of wine, glasses, and wine openers on the counter, and a warm, modern interior with wooden accents and other guests in the background.

    <autoplay speed=10></autoplay>"They don't just do the usual PR thing. They become your partner."

    Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.

    — KEN BLAIR, MERRIAM VINEYARDS GM

  • Woman with dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles and glasses

    "We've had such a positive experience working with Own Rooted Hospitality."

    Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.

    — JOY FINN, MASCARIN FAMILY WINES

  • Two women, one with dark hair wearing a pink jacket and colorful pants, and the other with blonde hair wearing a beige vest, celebrating in a vineyard with green grapevines and a blue sky, holding a champagne bottle and glasses.

    "One of the most impactful relationships in Dancing's journey."

    Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.

    — LAUREN RUSSELL, DANCING SONOMA

  • A woman in a green dress and beige cardigan holding a glass of white wine, standing on a porch with outdoor furniture and lush greenery in the background.

    "A strategic partner in so many ways."

    Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.

    — JENNIFER KIMPE, RUE DE RÊVE

OUR OFFERINGS

Experiential Marketing

A woman in a red dress pouring champagne into a glass held by a man in a pastel blue shirt during an outdoor gathering with several people and trees in the background.

At Own Rooted Hospitality, we maintain a full marketing calendar of events across the country, and we know which ones actually move product because we track KPI’s at every event. Think Coachella VIP Rosé Garden, Nantucket Food & Wine, Healdsburg Food & Wine, Grapes & Goods San Francisco.

We put your brand in the right rooms, with the right people, at the right moment, driving both DTC and wholesale revenue by connecting you with the consumers who buy and the buyers who place your wine.

What separates experiential from event sponsorship is the follow-through. We debrief every event with detailed recaps and data, so the next decision is informed by the last one.

SERVICE INCLUDES:

  • Annual marketing calendar review and event strategy

  • Event selection, participation logistics, and on-site presence

  • Post-event recaps: bottles sold, email signups, estimated ROI

  • New-to-market event access and curated pop-up opportunities

  • Coachella, Nantucket, Healdsburg Food & Wine, and more

Wine PR

A table with a wine glass filled with red wine, a pair of sunglasses, a red lipstick, a pen, a sheet of paper with legally styled text, a pen, a laptop, a small vase with flowers, and a pair of sunglasses.

At Own Rooted Hospitality we pitch from the inside. Having written for wine publications, built award-winning programs, and been on the receiving end of pitches ourselves, we know what makes a story land. We cultivate meaningful media relationships and bring a level of editorial craft that goes well beyond a press release. Own Rooted Hospitality has generated as much as $778K in earned media value and 84 million in media reach for a single event.

SERVICE INCLUDES:

  • Strategic media pitching tailored to each story and publication

  • Press releases, editorial pitches, and quote facilitation

  • Active relationships with trade press, lifestyle editors, creators and wine media

  • Earned media tracking with ad-spend equivalent valuation

  • Monthly press reporting and coverage recaps

Introductions & Access

Person holding a bunch of black grapes against a background of artwork and a wooden frame.

At Own Rooted Hospitality, a warm introduction from someone the sommelier already trusts is worth more than a hundred cold emails. We have relationships with buyers, restaurateurs, distributors, and beverage directors across the country, and we use them to open the right doors at the right time. You bring the wine. We make sure the right person is already expecting your call.

Every engagement also includes a strategic layer grounded in real market data: the SVB State of the Wine Industry report, Nielsen IQ consumption trends, distributor behavior across markets, and beverage director list-building activity. Your strategy is shaped by what the market is actually doing.

SERVICE INCLUDES:

  • Warm introductions to target restaurant and hotel buyers

  • Distribution strategy, communications and onboarding

  • Trade document preparation: pricing sheets, wholesale setup guidance

  • Curated buyer relationships across on-premise and off-premise accounts

  • Access to Own Rooted's preferred vendor network

CLIENT RESULTS

  • A single event relationship generated a 75-case wholesale order placed on the spot.

    HIGH-VISIBILITY PLACEMENT

  • Luxury brand partnership secured at the V Foundation Sonoma Epicurean Gala at Montage Healdsburg.

    BRAND PARTNERSHIP

  • A single event relationship generated a 75-case wholesale order placed on the spot.

    WHOLESALE RESULTS

  • A first-generation winemaker introduced to a James Beard Foundation event audience and three key on-premise buyers in a single evening.

    TRADE INTRODUCTION

  • A small-production Sonoma producer generated a 300% increase in DTC inquiry volume within 30 days of a national media placement.

    DTC GROWTH

  • A regional producer with no prior press coverage landed placements in two national outlets within the first six months of partnership.

    EARNED MEDIA

How we structure our work

We meet you where you are.
And build from there.

Every engagement begins with The Discovery: a paid diagnostic that assesses where your brand stands, where the opportunities are, and what the strategy should be before any retainer work begins.

We find the right fit

We review your intake, get on a call, and walk through what we're seeing. If the fit is right on both sides, we prescribe the level of partnership that makes sense for where you are right now.

You apply

Complete our intake questionnaire covering your brand, production, distribution, and goals. The detail you share shapes the conversation we're able to have.

We build the foundation

Once you're in, we begin The Discovery: a paid diagnostic that assesses your brand's current position, narrative clarity, and opportunity landscape. It builds the strategic foundation everything that follows is built on.

Applications are reviewed on a rolling basis. We take on a limited number of new clients each year.

Apply for a discovery session