PR, partnerships and strategy for wine brandsBecome the brand people ask for by name.
The Brand Growth Partnership brings wine PR, brand collaborations and strategy together in one monthly partnership for small wine brands. We build your annual plan, pitch your story, and introduce your wine to the sommeliers, buyers, creators and lifestyle brands looking for curated wines aligned with their values.
Who it’s for
Maybe it’s just you, wearing every hat. Maybe you have a great marketing team that needs the right doors opened. Either way, you have a story that deserves a bigger room. We bring you into ours: the writers, sommeliers, buyers and brands we know personally, and a plan we hold ourselves to.
WHAT’S INCLUDED EVERY MONTH
An annual strategy, built in your first month and reviewed every quarter
PR and media pitching, built around your strongest stories
Up to three hand-picked introductions a quarter: sommeliers, beverage directors, buyers, creators and lifestyle brands
A monthly strategy hour with Alex and the team
Announcements to press and trade, so every win travels
Your events listed in local calendars, and results tracked
Critics and competition submissions
A monthly report and check-in, so you always know what happened and what’s next
How it works
Month one.
We sit down together, learn everything, and write your annual strategy.
Every month after.
Pitching, introductions and events, all pointed at the same goals, with a report and a strategy hour.
Every quarter.
We look at what’s working and adjust.
Investment
Every partnership starts with a conversation and a tasting: Alex tastes every wine before we take on a partner. Most also start with the Channel and Pricing Intensive. We’ll walk through the investment together on our call. Partnerships run on six-month terms, and if you’d rather skip the Intensive, we begin with a brand download. We take on a limited number of Brand Growth partners each year.
-
![A man with a beard smiling at a wine tasting event with bottles of wine, glasses, and wine openers on the counter, and a warm, modern interior with wooden accents and other guests in the background.]()
"They don't just do the usual PR thing. They become your partner."
Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.
— KEN BLAIR, MERRIAM VINEYARDS GM
-
![Woman with dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles and glasses]()
"We've had such a positive experience working with Own Rooted Hospitality."
Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.
— JOY FINN, MASCARIN FAMILY WINES
-
![Two women, one with dark hair wearing a pink jacket and colorful pants, and the other with blonde hair wearing a beige vest, celebrating in a vineyard with green grapevines and a blue sky, holding a champagne bottle and glasses.]()
"One of the most impactful relationships in Dancing's journey."
Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.
— LAUREN RUSSELL, DANCING SONOMA
Questions
Can you guarantee press?
No one honestly can. What we promise is a strategy built around your best stories, consistent pitching to the right writers, and a monthly report of everything we sent and everyone we reached.
Who will you introduce us to?
People we actually know: sommeliers at Michelin-starred restaurants, hotel and restaurant beverage directors, wine creators, lifestyle brands and the event producers behind rooms like Coachella.
How is this different from other wine PR?
We’ve bought, sold and poured wine at the highest level, so we pitch from the inside. And we don’t just send press releases: we build a plan and we’re accountable to it.
How long is the commitment?
Six months, so the strategy has time to work.
Do you take on every winery that applies?
No, and that’s on purpose. This is the one offer where we put our name behind your brand, so Alex tastes every wine and learns your story first. Our Channel and Pricing Intensive and Market Readiness are open to any winery.