Alex Sarovich
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Speaking & Media

A woman with curly black hair sitting at a dining table, smiling and holding a glass of red wine. There is a laptop, a notepad, and a pen on the table.

Panels, keynotes, on-camera talent, and press quotes. Alex brings an insider perspective to every room, rooted in 15 years of building wine programs, pitching to media, and showing up where the industry gathers.

Speaking topics

AREAS OF EXPERTISE

How To Tell If a Wine Is Quality

A practical framework for tasting with intention, for consumers and enthusiasts who want tools, not opinions.

The Future of Experiential Wine Marketing

How face-to-face moments and emotional connection are reshaping the way producers build audiences, and what brands need to do to get ahead of it.

What Sommeliers Actually Want from Producers

An inside look at the buyer-seller relationship from someone who's been on both sides, including what makes a pitch land and what kills it in the first thirty seconds.

How to Train Your Palate

Accessible, practical, and grounded in a real tasting experience. For consumers and enthusiasts who want a genuine foundation, not wine gatekeeping.

Wine Without the Gatekeeping

Younger drinkers are buying less, and trusting the traditional wine world even less. How producers reach them without gatekeeping, why pretense is the fastest way to lose the room, and what the next generation of buyers actually responds to.

Hospitality as a Business Edge

What three-Michelin-star hospitality taught us about anticipating needs, and how those same principles apply far beyond the dining room.

As featured In:
  • Text reads "Wine Spectator" in dark red font on a black background.

  • Logo with the words 'XINEPAIR' in stylized font inside a rectangular outline.

  • Logo of Winetraveler, featuring a maroon circle with a stylized airplane and heartbeat line, alongside the text 'Winetraveler'.

  • The Forbes logo in dark red and black.

  • The image features the word 'VOGUE' in large, dark red, capital letters on a black background.

Press & Appearances

RECENT FEATURES

VinePair, ongoing

Great American Wine Tour

Alex co-hosts VinePair's ongoing series, bringing her perspective on American wine regions, producers, and the people who make them worth knowing about.

Reach TV

Full Episode Feature

Full-length on-camera feature covering Alex's work at the intersection of wine, hospitality, and brand building for independent producers.

Forbes · Decanter · North Bay Business Journal

40 Under 40 and editorial features

Named to North Bay Business Journal's 40 Under 40. Featured in Forbes and Decanter for her work with Sonoma wine producers.

Healdsburg Food & Wine

Panelist

Alex has been a panelist industry panels at Healdsburg Food and Wine, one of the country's leading wine and hospitality events.

Request Alex for your event or publication