Alex Sarovich
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Speaking & Media

A woman with curly black hair sitting at a dining table, smiling and holding a glass of red wine. There is a laptop, a notepad, and a pen on the table.

Alex spent 15 years in restaurant hospitality, from casual quick service to fine dining at SingleThread Farms and Attica, and built the award-winning wine program at Little Saint before founding Own Rooted Hospitality in Sonoma. She connects small, women-led wineries with the people, brands and stages where wine lovers already gather, and she brings a sommelier's eye to what's changing in how people drink, gather and spend.

Wine Enthusiast

Rising Star 2026

VinePair 2023

Sommelier of the Year

VinePair's great american wine tour

On-Camera Co-Host

Court of masters sommeliers

Advanced Sommelier

Speaking topics

AREAS OF EXPERTISE

Pleasure, Reimagined: Wine in a Wellness Era

Wine without deprivation or excess: how hospitality and brands are reimagining it around connection, the senses and wellbeing, from retreats for mothers at a Sonoma vineyard to scent-and-wine experiences for beauty brands. Includes low and no-alcohol options that keep everyone at the table.

FOR HOSPITALITY, WELLNESS AND BEAUTY BRANDS, CONSUMER AUDIENCES

The Future of Experiential Wine Marketing

How face-to-face moments and emotional connection are reshaping the way producers build audiences, and what brands need to do to get ahead of it.

Beyond the One-Off: Partnerships That Actually Sell Wine

Influencers and wine dinners still move the needle, but one event is one impression, and research shows buyers need several before they purchase. How producers turn one-offs into ongoing collaborations with creators, chefs and lifestyle brands. Lessons from Outstanding in the Field at Coachella and James Beard Taste America.

FOR PRODUCERS, MARKETERS, FOOD AND BEVERAGE BRANDS

How to Train Your Palate

Accessible, practical, and grounded in a real tasting experience. For consumers and enthusiasts who want a genuine foundation, not wine gatekeeping.

Small Wine, Big Market: Pricing and Wholesale for Independents

A practical look at how small producers price, pitch distributors and survive a shrinking market, from someone who has sat on both sides of the buying table.

FOR TRADE CONFERENCES, PRODUCER GROUPS, INDUSTRY PANELS

Hospitality as a Business Edge

What three-Michelin-star hospitality taught us about anticipating needs, and how those same principles apply far beyond the dining room.

As featured In:
  • Text reads "Wine Spectator" in dark red font on a black background.

  • Logo with the words 'XINEPAIR' in stylized font inside a rectangular outline.

  • Logo of Winetraveler, featuring a maroon circle with a stylized airplane and heartbeat line, alongside the text 'Winetraveler'.

  • The Forbes logo in dark red and black.

  • The image features the word 'VOGUE' in large, dark red, capital letters on a black background.

Press & Appearances

RECENT FEATURES

VinePair, ongoing

Great American Wine Tour

Alex co-hosts VinePair's ongoing series, bringing her perspective on American wine regions, producers, and the people who make them worth knowing about.

Reach TV

Full Episode Feature

Full-length on-camera feature covering Alex's work at the intersection of wine, hospitality, and brand building for independent producers.

Forbes · Decanter · North Bay Business Journal

40 Under 40 and editorial features

Named to North Bay Business Journal's 40 Under 40. Featured in Forbes and Decanter for her work with Sonoma wine producers.

Healdsburg Food & Wine

Panelist

Alex has been a panelist at Healdsburg Food & Wine, one of the country’s leading wine and hospitality events.

Request Alex for your event or publication