Alex SarovichSpeaking & Media
Panels, keynotes, on-camera talent, and press quotes. Alex brings an insider perspective to every room, rooted in 15 years of building wine programs, pitching to media, and showing up where the industry gathers.
Speaking topics
AREAS OF EXPERTISE
How To Tell If A Wine Is Quality
A practical framework for tasting with intention, for consumers, buyers, and hospitality professionals who want tools, not opinions.
The future of experiential wine marketing
How face-to-face moments and emotional connection are reshaping the way producers build audiences, and what brands need to do to get ahead of it.
What Sommeliers Actually Want From Producers
An inside look at the buyer-seller relationship from someone who's been on both sides, including what makes a pitch land and what kills it in the first thirty seconds.
How to train your palate
Accessible, practical, and grounded in real tasting experience. For consumers and enthusiasts who want a genuine foundation, not wine gatekeeping.
What Sommeliers Actually Want From Producers
An inside look at the buyer-seller relationship from someone who's been on both sides, including what makes a pitch land and what kills it in the first thirty seconds.
Hospitality as a business edge
What three-Michelin-star hospitality taught us about anticipating needs, and how those same principles apply far beyond the dining room.
Press & Appearances
RECENT FEATURES
VinePair, ongoingGreat American Wine Tour
Alex co-hosts VinePair's ongoing series, bringing her perspective on American wine regions, producers, and the people who make them worth knowing about.
Reach TVFull Episode Feature
Full-length on-camera feature covering Alex's work at the intersection of wine, hospitality, and brand building for independent producers.
Forbes · Decanter · North Bay Business Journal40 Under 40 and editorial features
Named to North Bay Business Journal's 40 Under 40. Featured in Forbes and Decanter for her work with Sonoma wine producers.
Healdsburg Food & WinePanel Moderator
Alex has moderated industry panels at Healdsburg Food and Wine, one of the country's leading wine and hospitality events.