For ProducersWhere does your winery actually make money?
The Channel and Pricing Intensive is a two-week deep dive into your numbers, built for small, family-owned wineries. We look at what every bottle really earns in every channel, show you the mix that gets you to your income goal, and give you a straight answer on wholesale pricing. $2,500 for up to five wines.
Who it’s for
Your wine is good and it sells. But you’re not totally sure your wholesale price covers your costs, or whether wholesale is even worth your time. Honestly? Most small producers aren’t. You’re in good company, and these are answerable questions.
WHAT YOU GET
Your real margin, by wine and by channel: direct, club, wholesale and distribution
A model of which mix of channels gets you to your income goal, and how much of your time each one takes
A straight answer on your wholesale and FOB pricing. Not a maybe.
Written recommendations and a short list of next steps
A spreadsheet you keep and update every vintage
How we work together
Built to be a progression or to meet you where you are at
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A single event relationship generated a 75-case wholesale order placed on the spot.
WHOLESALE RESULTS
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A $200 retail activation extended brand visibility to an audience of 81,000+ through one organic influencer relationship.
BRAND VISIBILITY
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A single email we wrote and built for an established ORH brand brought in $8,000 in direct sales.
DIRECT SALES
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A first-generation winemaker introduced to a James Beard Foundation event audience and three key on-premise buyers in a single evening.
TRADE INTRODUCTION
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20 strategic brand activations generated 25+ wholesale placement leads across restaurants, retail, and luxury hospitality, building meaningful market presence.
MARKET GROWTH
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A regional producer with no prior press coverage landed placements in two national outlets within the first six months of partnership.
EARNED MEDIA
How it works
Apply.
A short form about your wines and your goals.
Sign on and complete your intake.
Once you’re in, a detailed form covering your costs by wine, current prices, sales by channel, club numbers and your P&L. A QuickBooks export helps.
Taste and talk.
A one-hour call with Alex and Lenka, wines open.
Get your answers.
Within two weeks: your analysis, your spreadsheet, and a 30-minute walkthrough.
Investment
$2,500 for up to five wines, plus $250 for each additional wine. Paid in full to start. It’s a standalone project: you keep everything, no strings.
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![A woman in a green dress and beige cardigan holding a glass of white wine, standing on a porch with outdoor furniture and lush greenery in the background.]()
"A strategic partner in so many ways."
Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.
— JENNIFER KIMPE, RUE DE RÊVE
Questions
What do I need to send?
Your costs by wine (fruit, production, glass, cork, label), your current prices by channel, your club numbers, and a P&L from the last year or two.
How long does it take?
About two weeks from the day we have your numbers.
What if I have more than five wines?
$250 for each additional wine.
What happens after?
Everything is yours to keep. If you want help putting it into action, Market Readiness is the next step, and you’ll get $1,000 off if you start within 30 days.
Do you work with wineries outside California?
Yes. Everything can be done remotely. We work with wineries across the U.S. and with international producers selling in, or getting ready to enter, the U.S. market.
Is this a pitch for a retainer?
Nope. It stands on its own.