ExperiencesWell
paired.
Own Rooted designs private wine experiences for collectors, travelers, and companies who want more than a tasting. They want a moment they won't forget.
Sonoma Insider ExperiencesAccess you can't get on your own.
Visiting Sonoma County? We take you beyond the tasting room. Access small-production wines poured by the winemakers who make them, at properties that don't take walk-ins. We curate a snapshot of Sonoma terroir built around the stories behind each bottle, the farming behind each vineyard, and the kind of wine education that makes every pour mean something.
Private Cellar CurationLet a Master of Wine candidate sort your cellar.
You've collected the wines. Now let someone who knows them tell you which bottles to open, and when. Our team surveys your collection, identifies what's drinking perfectly right now, and pairs your wines to the occasion, the chef, and the guests. You bring the people. We handle the rest.
Curated Private DinnersEvery detail, considered.
For small groups of up to twelve. We curate the wines, collaborate with your chef, and create an experience with intention: whether that's a thematic blind tasting, a seasonal celebration, or a showcase of a single producer's range. White glove hospitality from a team trained in three-Michelin-star environments.
Corporate Events & WeddingsConnection, by curation.
From executive retreats to client appreciation dinners, we design wine experiences that give your guests something to talk about. We manage the wine selection, the sommelier, the narrative, and every detail that makes the difference between an event and an experience.
Curious to learn more?
Coming soon
The Rooted Dinner
Own Rooted's intimate dinner series. A small, curated table at rotating locations across Sonoma County. The guest list, the menu, the chef, and the wines are all hand-selected by Alex.
The Rooted Dinner Series runs seasonally and is by invitation only. If you'd like to be considered for a future table, join the waitlist below.
How it worksHospitality is anticipating
what guests need before they ask.
The reason we're named Own Rooted Hospitality is because hospitality isn't a detail. It's a philosophy. You bring the guests and the occasion. We take it from there.