OWN ROOTED
HOSPITALITY
We speak wine
at every level.
Own Rooted Hospitality was built on fifteen years of conversations about wine, with sommeliers and first-time drinkers, buyers and writers, winemakers and the guests at their tables. That range taught us something most firms never learn: a great wine only travels as far as the people who can speak for it.
We find what makes a wine worth knowing and give it a voice, whether we're representing a producer, curating a dinner, or standing on a stage.
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For Producers
BUILD DEMAND THAT LASTS
In a market where great bottles get lost on the shelf, we make sure people find yours: buyers, press, and the guests at the table.
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Events & Experiences
GATHER AROUND THE TABLE
Private dinners, corporate events, and curated tastings led by Michelin-trained sommeliers. Tell us who is coming and when. We will take care of the rest.
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Speaking & Media
PERSPECTIVE, IN PERSON
Alex Sarovich brings fifteen years of industry perspective to panels, keynotes, moderated tastings, and on-camera features. Booked by inquiry.
As Seen In:
The voice behind Own RootedAlex Sarovich has spent fifteen years at the intersection of wine, hospitality, and storytelling.
She has built programs at two of the World's 50 Best restaurants, directed the wine program at Little Saint Healdsburg, and spent years translating what she knows into conversations the industry actually wants to have. VinePair named her Sommelier of the Year in 2023. She co-hosts the Great American Wine Tour on VinePair and holds the Advanced Sommelier credential through the Court of Master Sommeliers. She is available for panels, keynotes, and on-camera engagements.
Recent Press & Appearances
Great American Wine Tour, Co-host
VinePair, ongoingSommelier of the Year
VinePair, 202340 Under 40
North Bay Business JournalPanel moderator
Healdsburg Food & Wine