ABOUT

Alex & The Own Rooted Team

Own Rooted was built on the belief that the best wine brands aren't discovered. They're strategically placed, consistently represented, and backed by people who genuinely believe in what's in the bottle.

Background

Alex Sarovich is the founder of Own Rooted Hospitality. An Advanced Sommelier through the Court of Master Sommeliers, she was named VinePair's Sommelier of the Year in 2023, co-hosts the Great American Wine Tour on VinePair, and sits on the Batonnage Board and has been featured in Forbes, Decanter, Wine Enthusiast, and the North Bay Business Journal's 40 Under 40.

She spent fifteen years inside the rooms where wine reputations are made. As a sommelier at SingleThread and Attica Melbourne, both World's 50 Best, and as Wine Director at Little Saint Healdsburg and part of the opening team at Appellation Healdsburg, she developed a firsthand understanding of what makes a wine worth championing and what it takes to build a program around it.

What she brings to every client isn't just a contact list. It's fifteen years of knowing what a story needs to land, which opportunities are worth the investment, and what the market is actually ready for, grounded in data and a genuine obsession with what's coming next in the industry.

The team

The people in your corner.

When you hire Own Rooted, you're not hiring a one-person shop. You're getting a team of specialists who each bring a level of depth that most boutique firms can't match.

  • Kayla

    PR Director

    M.S. in journalism and deep experience in wine PR. Kayla manages all press outreach and media relationships, and writes the pitches that editors actually open. She brings editorial rigor to every placement, with the results to show for it.

  • Lenka

    Head of Events & Experiences

    Master of Wine candidate, formerly of SingleThread (World's 50 Best). Lenka leads all private experiences and event staffing, bringing a three-Michelin-star standard of hospitality to every table she sets.

  • Sabrina

    Operations Manager

    The executor. Sabrina manages client communications, handles wine award submissions, produces email marketing campaigns, and keeps every moving piece on schedule. She's usually the first person our clients hear from.

We work with a handful of producers at a time. We leverage our relationships and our credibility with every single one. That's why we're selective, and why the relationships last.

— Alex Sarovich, Founder