For ProducersWe build the brands people ask for by name.
We help great small wines get the recognition big budgets usually buy. We work with a small group of family-owned, women-owned and/or farming-conscious wineries in Sonoma, Napa and beyond, and we put our relationships, our palates and our reputation behind every one of them. Most start with our Channel and Pricing Intensive, then move into Market Readiness for sales materials and wholesale pricing, and our Brand Growth Retainer for wine PR, partnerships and strategy.
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150+
Wholesale leads generated through our personal relationships, across accounts including Auberge, Quince, and Chase Center.
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$8K
In direct sales from a single email we wrote for an established ORH brand.
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2
National outlets in six months, for a producer who'd never had press before.
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75+
Experiential brand activations produced across hospitality, trade, consumer, and media audiences.
THe reframeGetting placed is not the same as getting chosen.
More accounts, a better rep, a distributor. Every producer asks for these, and they matter. But placement puts your wine on the shelf. Recognition and emotional connection create the pull-through that keeps them there.
WHAT YOU THINK YOU NEED
A sales rep.
More accounts.
A better distributor.
A bigger PR list.
What you actually needA story buyers remember. Relationships that pick up the phone.
Experiences that turn tasting into loyalty.
Demand that makes every account easier to win.
The ecosystemSales are the outcome, not the strategy.
An event introduces your wine to the right buyer. That relationship earns the placement. The placement gives press something to write about, and the coverage gives your distributor a reason to sell. Each piece of the work sets up the next one.
That's why our work builds step by step. First, our Channel and Pricing Intensive finds where your wine actually makes money. Then Market Readiness gets you ready to sell, with the materials and wholesale pricing buyers expect. Then our Brand Growth Retainer gets you seen, through wine PR, partnerships and the right introductions. Each step sets up the next one.
Anyone can get a wine placed once. We make sure it gets reordered.
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![A man with a beard smiling at a wine tasting event with bottles of wine, glasses, and wine openers on the counter, and a warm, modern interior with wooden accents and other guests in the background.]()
<autoplay speed=10></autoplay>"They don't just do the usual PR thing. They become your partner."
Own Rooted Hospitality brings deep industry connections and a fresh approach to brand and community building, exactly what any serious winery needs. They don't just do the usual PR thing. They become your partner in achieving your goals, with a real eye toward building community and excitement around your brand.
— KEN BLAIR, MERRIAM VINEYARDS GM
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![Woman with dark hair smiling, holding a glass of rosé wine, standing in front of a wine display with bottles and glasses]()
"We've had such a positive experience working with Own Rooted Hospitality."
Their team brings a thoughtful, high-touch approach to everything they do, and it's clear they genuinely care about their clients and the work they create. They've been an amazing partner, and we'd confidently recommend them to others.
— JOY FINN, MASCARIN FAMILY WINES
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![Two women, one with dark hair wearing a pink jacket and colorful pants, and the other with blonde hair wearing a beige vest, celebrating in a vineyard with green grapevines and a blue sky, holding a champagne bottle and glasses.]()
"One of the most impactful relationships in Dancing's journey."
Partnering with Own Rooted Hospitality has been one of the most impactful relationships in Dancing's journey. Having essentially launched and grown alongside one another, they've been far more than a consultant: a trusted collaborator, sounding board, and champion for our brand from day one. Their expertise, instinct, and genuine passion for the industry have been instrumental in building our wine sales and elevating our presence. Own Rooted has a rare gift for understanding both the storytelling heart of a brand and the commercial strategy needed to make it thrive. We wouldn't be where we are today without their support.
— LAUREN RUSSELL, DANCING SONOMA
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![A woman in a green dress and beige cardigan holding a glass of white wine, standing on a porch with outdoor furniture and lush greenery in the background.]()
"A strategic partner in so many ways."
Own Rooted thinks big picture and helps support the launch and longevity of our brand and business, not just quick hits. They're a top-notch taster and offer incredible advice on how to describe and promote our product to consumers and trade. We've had great success with them in distribution, marketing consultation, and event activations. Sharp, connected, and a pleasure to work with.
— JENNIFER KIMPE, RUE DE RÊVE
How we work together
Built out to be a progression or meet you where you are at
CLIENT RESULTS
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A single event relationship generated a 75-case wholesale order placed on the spot.
WHOLESALE RESULTS
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A $200 retail activation extended brand visibility to an audience of 81,000+ through one organic influencer relationship.
BRAND VISIBILITY
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84M in earned media reach and $778K in media value generated from one curated press and trade event.
PRESS IMPACT
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A first-generation winemaker introduced to a James Beard Foundation event audience and three key on-premise buyers in a single evening.
TRADE INTRODUCTION
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20 strategic brand activations generated 25+ wholesale placement leads across restaurants, retail, and luxury hospitality, building meaningful market presence.
MARKET GROWTH
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A regional producer with no prior press coverage landed placements in two national outlets within the first six months of partnership.
EARNED MEDIA
How we structure our workWe meet you where you are.
And build from there.
Every engagement begins with The Discovery: a paid diagnostic that assesses where your brand stands, where the opportunities are, and what the strategy should be before any retainer work begins.
We find the right fit
We review your intake, get on a call, and walk through what we're seeing. If the fit is right on both sides, we prescribe the level of partnership that makes sense for where you are right now.
You apply
Complete our intake questionnaire covering your brand, production, distribution, and goals. The detail you share shapes the conversation we're able to have.
We build the foundation
Once you're in, we begin The Discovery: a paid diagnostic that assesses your brand's current position, narrative clarity, and opportunity landscape. It builds the strategic foundation everything that follows is built on.
Applications are reviewed on a rolling basis. We take on a limited number of new clients each year.